SFMOMA AR Expansion
Will Pappenheimer and Craig freeman

San Francisco MoMA Page

May 29. 2013-2015

SFMOMA_AR in Layar app


SFMOMA AR Expansion

SFMOMA AR Expansion was a commission for the 2013 groundbreaking ceremony for SFMOMA's building expansion, designed by Snøhetta architects. The work is a virtual building as a full-scale, ever-changing, bricolaged Internet building which constantly breaks up and reassembles from pieces of online media, fractured area Google and weather maps, YouTube videos, shifting color polygon reductions, glowing wireframe architectural model lines of its own becoming, overgrown moss covering the whole building as an extension of its living wall, and an all-seeing eye suggesting a users eye or that the museum watches its surroundings.

The artwork is not an app, but rather an app views the artwork as a GPS sited full scale virtual building. It is an informational aggregation and "app-arition" as an assemblage of the building's various parts and reflecting its potential existence as a fluid network or beacon for the surrounding and virtual communities.

 

SFMOMA AR Expansion - screenshot collage from 13th floor of the adjacent hotel

 

 
                      
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